It is what it is ... except when it isn't
Here is a part of an illustration I did for another project (fragrant mint and punchy lime) but I've added my own phrase. Whoever you are and whenever you are reading this, you will know that there was a corona pandemic is 2020. On the day of typing the phrase, "It is what it is" has been hashtagged on Instagram 1.5 million times. I'm hoping that people will mix up this phrase with other annoying statements like, 'There you go', 'It could be worse', or maybe just the sharp and snappy, 'Just shut up!'